Longer read but good article
Condensed snippet
- As the pressure mounts, people often get deadlocked, leave money on the table, or allow conflict to spiral out of control
- It's to understand the other party's interests and get him to choose what you want—for his own reasons
- The first bad habit is neglecting the other party's concerns
- It's tempting to say: "That's the other side's issue. Let them handle it. We'll look after our own problems."
- But that's not being tough, as some negotiators might think. It's being shortsighted
- If you don't see the deal from the other side's perspective, you can't solve their problems, which will hurt your chances of solving your own
- If you want to change people's minds, you need to learn what they're thinking
- A second bad habit is focusing too much on price
- The hard-bargaining tactics that many negotiators use often leave potential gains unrealized
- Even though price is important in deals, it's rarely the only factor
- Emotional factors are just as important as economics in most deals
- They focus on four factors besides price:
- A strong working relationship with the other party
- Shared expectations about the nature of the partnership
- A respectful, straightforward, and fair process
- And the interests of all the players who might affect the deal
- It's not uncommon for merger negotiations to be torpedoed by people who were not at the bargaining table—such as investors, regulators, or key internal stakeholders
- A third negotiating pitfall is concentrating too much on where the two parties stand on the issues
- Skilled negotiators look at the underlying interests that are driving people to take their positions
- If you see negotiation as a way of reconciling these, you can find solutions that address both parties' concerns
- Negotiators often strive to craft win-win agreements by searching for common ground
- Though common ground is generally a good thing, becoming too focused on it can be a mistake. This is the fourth bad habit
- Differences in priorities are among the most frequently overlooked sources of value in negotiations
- The fifth bad habit is neglecting your best alternative to a negotiated agreement—what's known as your BATNA
- Essentially, it's the course you'll take if you decide to walk away from the table
- The stronger this other option is, the more bargaining power you have
- The sixth bad habit of negotiators: failing to correct for the biases that may be clouding their vision
- Research shows that people unconsciously portray their own side as more talented, honest, and moral than it is, while vilifying the opposition
- This leads to exaggerated perceptions of the other side's positions
- And such views tend to be self-fulfilling prophecies. If you cling to the idea that the other side is stubborn or extreme, you're likely to trigger that behavior
- Second, we all have a tendency to interpret information about our position in a self-serving way
- What can you do to correct your vision? There are a few things
- First, just recognizing that you're prone to biases will help
- It's also useful to seek the views of disinterested outside parties
- And you can readjust your perspective by having some people on your team prepare the strongest possible case for the other side
- To become a top-notch negotiator—not a merely effective one—you'll need to correct the six bad habits
- That means you'll take into account the other party's perspective, factors other than price, compatible interests, value-creating differences, the best alternatives on both sides, and any biases that could be skewing your vision